WIIT Commercial 2023

WIIT unveils online the new institutional advertising campaign broadcast on SKY starting June 11, 2023.
The 2023 campaign encapsulates WIIT’s distinctive elements and the company’s ability to support and meet the needs of its customers, emphasizing WIIT’s concept of Italian-ness and premium quality as a cloud partner.

WIIT Lane Italy 4th Edition

The event roadshow had the engines of our Ferrari 488 Challenge roaring at a new track, the Cremona Circuit.
Adrenaline skyrocketed thanks to the power of the V8 Turbo, the track’s curves and a straight almost 1 km long.

WIIT Lane Germany 2nd Edition

Second round on the Hockenheim track, the historic circuit where our customers were able to measure themselves behind the wheel of our Ferrari 488 Challenge Evo.


Under the motto of #oneWIIT, the WIIT Italia Group celebrated Christmas 2022 in an evocative location, Il Gattopardo, a characteristic and historic club in Milan.


Now in its fifth edition, our cultural format organised for Christmas moved from Florence to Milan, at the MUDEC. Our guests told us about the increasingly global challenges they faced, articulated on three pillars: “Italian Culture [in a global world]“, “Limits vs Superpowers” and “Sustainalytips“.

WIIT Lane Germany 1st Edition

The historic German racetrack of Hockenheim, the scene of many Formula 1 battles, hosted the WIIT Lane in Germany for the first time: corner after corner, our most prized customers enthusiastically took on the V8s of the Ferrari 488 Challenge.

ESG Campaign – Newborn

First of three institutional commercials, which will alternate from April 2021 in the SKY schedule and which share one of the key issues for WIIT, namely its “WHY” and its commitment to ESG. The commercials were produced by Bottega Cinema, with creative development and direction by Enrico Lanari and music by Giovanni Spinelli.

ESG Campaign – Children

This is the second in a series of 3 ESG commercials, which stems from the desire to increase WIIT brand awareness among the general public while communicating its commitment to the definition of sustainability objectives for 2030, with which the Group intends to contribute to the realization of the United Nations 2030 Agenda.

ESG Campaign – Mountains

A calm tone of voice together with simple but at the same time powerful images as witnesses, in a historical moment like the one we are living, of the serenity to which we aspire and to which WIIT tries to contribute. This is the third commercial in the ESG campaign.

WIIT Lane 3rd Edition

Organised at the Tazio Nuvolari Circuit in Pavia, the 3rd edition of the event saw our guests compete on the track and enjoy an exciting day, which ended with an aperitif by Michelin Starred Chef Carlo Cracco.

WIIT Lane 2nd Edition

The 2nd edition of WIIT Lane hosted end clients eager to challenge themselves but without forgetting safety. A special guest, Carlo Cracco, was the creator of the final aperitif… not without first trying his hand at the wheel.

WIIT Lane 1st edition

WIIT Lane is the most adrenaline-pumping format of WIIT, which, as this video attests, began as an internal team-building opportunity for the company’s front lines in the wake of the pandemic.

.Reserved – Fashion Edition

The video of the first event of the .Reserved format, an exclusive occasion, by invitation only, in an exceptional location such as Carlo Cracco’s restaurant in the Galleria and with high-level participants among speakers and guests.